Developing 8X4 into a premium deodorant
that meets the expectations of modern consumers
for quality, efficacy, and fragrance.

Everyone is unique, and so are their needs.
That's why 8X4 is evolving into a premium deodorant brand designed for the modern individual.

Through an integrated campaign, we'll showcase the inspiring stories of real, extraordinary people.
These stories will highlight how confidence, empowered by reliable deodorant protection from 8X4, allows them to chase their own dreams.

Don't stop yourself!