The Big Idea “Kickstart your inner potential” ties together product action of activating skin’s own hyaluron production with the empowering message that women can drive action when they believe in their very own ability.

As a NIVEA first, we portray three female founders: Lea-Sophie Cramer,
founder of Amorelie; Cloudy Zakrocki, advocate for female empowerment;
and Aneta Wator, motivational coach and book author.